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Lawyer Book Marketing

Not only are you a pro in your legal field, you’re constantly coming up with tips and ideas that you know would make for a fantastic book. But between court dates, interviewing witnesses and reviewing facts in the middle of the night, you can’t find the time to put those thoughts down on paper. Well before you toss that idea out the window, why not take a moment to think about what you already may have done towards writing a book.

If you often take notes, have a newsletter, an online blog or use repeat language when speaking to clients, the media and audiences during lectures, you may already be on your way to writing what is called a niche micro book. A less time-consuming, mind-numbing and downright easier task than writing an entire book, a niche micro book is simply a condensed version of a targeted subject matter.

Writing a niche micro book is a piece of cake for someone who specializes in a specific area of law—often you’re one of the few attorneys who has delved deep enough into a particular area of law to become an expert on the subject. And every expert should share that information by writing a niche micro book!

What are the advantages to writing a niche micro book?

While others are networking by word of mouth or handing out a few business cards, you’ll look like the authority when you have a few copies of a niche micro book ready to pass out to inquiring minds. And when a prospective client walks in, how great would it be to hand them a copy of your professionally-written book to help them make an informed decision. You can also make a lasting impression with other attorneys and the media when you have written a niche micro book.

Once you know the subject you’d like to write about, think about your audience. What would someone reading your niche micro book want or need to know? And then you’re off! The sooner you start compiling your thoughts and notes, the sooner you’ll be on your way to becoming an authority in your niche law practice. Give us a call today to get started!