Why Lawyers are Missing the Boat of Lawyer Marketing

When you’re not in court or meeting with a client you’re reviewing facts and elbow deep in a client’s case. This means that you have very little time for anything else. However, if you’re serious about growing your client list, you need to invest a little time in understanding the importance of marketing your services online.

But you have a website, isn’t that enough? Not anymore. Ask any successful lawyer and they will tell you the reason they have clients constantly streaming in is because they have found out the secrets to marketing themselves online—and it involves much more than just having a website for your law firm.

Since many lawyers (like you) are busy ‘round the clock, they have literally thrown advertising dollars at marketing professionals, entrusting them to grow their client list. Unfortunately, many marketing “professionals” are not investing their advertising funds wisely. Money is being wasted on Internet programs that are unsuccessful and expensive—all without lawyers understanding the process of how Internet marketing works.

Each month, the major search engines like Google, Yahoo! and MSN generate millions of Internet searches that are related to legal services. But of these millions of searches, most visitors are being directed to large legal directories and legal portals. This is why it’s imperative that you ask the right questions when working with online marketing professionals. You need to make sure that your dollars are invested in the most efficient, least expensive online marketing programs available.

In 2008 alone, lawyers invested nearly $400 million dollars in marketing their services online. Don’t be like one of the many lawyers and law firms that have wasted literally thousands of dollars a month on unsuccessful online marketing services!

Now that you know there are programs out there that just don’t work, let’s examine the ways you can grow your list of clients. Natural search engine optimization, legal blogs, pay-per-click, pay-per-call and pay-per-lead advertising are all cost effective (and efficient) ways to increase your visual presence on the Internet. Other programs that are recommended include: link marketing, social networking, article marketing and affiliate partner programs.