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Why Lawyers Are Missing the Boat with Legal Marketing

When you’re not in court or meeting with a client, you’re reviewing facts and elbow deep in cases. This means that you have very little time for anything else. However, if you’re serious about growing your client list, you need to invest a little time in understanding the importance of marketing your services online.

While you make think having a website is enough, this certainly isn’t the case. Ask any successful lawyer how they manage to consistently attract new clients, and they will tell you that they discovered the secrets to marketing themselves online—and it involves much more than just having a website for your law firm.

Since many lawyers (like you) are busy around the clock, they have literally thrown advertising dollars at marketing professionals, entrusting them to grow their client list. Unfortunately, many marketing “professionals” are not investing their advertising funds wisely. Money is being wasted on Internet programs that are unsuccessful and expensive—all without lawyers understanding the process of how Internet marketing works.

Each month, the major search engines like Google, Yahoo! and Bing generate millions of Internet searches that are related to legal services. But of these millions of searches, most visitors are being directed to large legal directories and legal portals. This is why it’s imperative that you ask the right questions when working with online marketing professionals. You need to make sure that your dollars are invested in the most efficient, least expensive online marketing programs available.

In 2008 alone, lawyers invested nearly $400 million dollars in marketing their services online. Don’t be like one of the many lawyers and law firms that have wasted literally thousands of dollars a month on unsuccessful online marketing services!

Now that you know there are programs out there that just don’t work, let’s examine the ways you can grow your list of clients. Natural search engine optimization, legal blogs, pay-per-click, pay-per-call and pay-per-lead advertising are all cost effective (and efficient) ways to increase your visual presence on the Internet. Other programs that are recommended include link building, social networking, article marketing and affiliate partner programs.

Mr. Shifflett knows the ins and outs of lawyer marketing, so do not hesitate to pick up the phone and call him so that we can talk about your law firm's marketing strategy.