Lawyer Marketing Podcasts

You’re a lawyer who is looking to grow your client base by using the latest technologies to reach as many potential clients as possible. If this sounds like you, then you need to be introduced to the world of podcasting. A podcast is an audio or video file that can be subscribed to and distributed on the Internet. A podcast can also be downloaded automatically as soon as new content is made available. A study found that in 2007, over 18 million people were downloading podcasts in the United States alone.

How to create your own syndicated online show

You’ll want to contact a professional production company to help you create a quality online show. With the right people working for you, your podcast can identify you as the authority in your field of practice, highlight your experience, build a loyal audience, grow your client base and increase your website traffic!

Every great radio show begins with a great script. Using the language you’ve already created on your website, in articles or in your ads, you can convert this content into quality narration for your podcast. It’s best to work with professionals to help you develop the best script possible that will gain the attention of your listeners and keep them tuning in for each show.

Production companies can usually accommodate you in one of two ways. First, they may have you record your podcast in a studio. Or, if you choose, many companies offer software and tools that allow you to record your podcast at your law office or from home. Some lawyers choose to record their podcast while others want voiceover talent to narrate their show.

For added appeal, you can add flash to your show and brand yourself by using music or a sound effect you want associated with your firm. A production company can also host your podcast for you by posting them as blogs or by setting up an RSS feed so that listeners can subscribe to your show.

You can also have your podcast featured on popular sites like iTunes and even track the results of how many people have downloaded your podcast.