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Lawyer Marketing Videos

Have you heard of a “little” website called YouTube? It’s no secret that online videos have taken off in popularity—in fact, over 3 billion videos are viewed on YouTube each day! As a lawyer who is searching for a new way to market yourself and your law firm, you are missing a huge opportunity by not having a lawyer marketing video-- but that can end today!

Lights, Camera, Action—How to Get Started on Your Lawyer Marketing Video

First, you’ll want to contact a professional video production company—one that has experience producing videos specifically for lawyers and law firms. There are many video production companies out there who will send a videographer to your law office to film your video on site where you’re most comfortable.

To make a great impression on potential clients, you’ll want to start with a professionally written script. Since no one knows your firm like you, it’s important that you convey to a production company your goals. They can help create quality content that is informational, easy to understand and turns potential clients into your customers.

Once you’ve settled on a script and your video has been filmed, a video production company can edit your video to your liking. This may include your logo, a caption or other graphics that are associated with you or your firm. Based on your preferences, your video can also include audio narration using voiceover talent. Your video can also be formatted for online viewing so that it can appear on your website.

After the production of your video is complete, it needs to be hosted online in a way that is optimized for the search engines—this way, online users interested in the services you offer will be directed to your video. A video production company can also promote your video on popular websites like YouTube. And when a visitor watches your video, you can use graphics and information to direct them to a landing page where they can fill out there contact information and send it directly to you.

It’s also a good idea to hire a video production company that can help you track the results of your video including information about how many visitors are viewing your video. We can help you and your law firm in this area, so give Wayne Shifflett a call today!