Lawyer Marketing Press Releases

One of the best ways to market your law firm and your services on the Internet is to write and submit a press release. Designed to be newsworthy, a press release can help you get the word out about your law firm. Unlike an advertisement, those reading your press release won’t feel like you are trying to “sell them” your services—instead they are simply reading the latest news about your law firm. But the beauty of a press release is that readers are actually reading a type of advertisement—it’s just that it’s presented to them in an entirely objective way.

How do I write a press release?

As stated above, a press release should be newsworthy. Perhaps you have just welcomed a new attorney to your team. Or maybe you’ve just expanded your law offices—these are types of newsworthy events that can be mentioned in your press release. Since you’ll be submitting your press release to an online editor, you need to follow the typical guidelines for writing a press release.

For starters, your press release must not read like an advertisement for your law firm. If an editor feels that it does not sound like a press release, they will not submit it as such. Don’t rely on superfluous language or fancy adjectives—instead ensure that your press release is informational and based on facts.

Getting started

Remember to write an attention grabbing headline. Your lead in paragraph needs to get to the point quickly because editors usually don’t read further on than just the first few sentences. You need to make sure you hook them at the beginning with an interesting fact or event surrounding your law firm. Once you have written your press release, proofread it carefully to ensure that there are no spelling or grammatical errors.

Before submitting your press release online, make sure you research the proper places to submit your press release. Most websites that post press releases have a guidelines section so be sure to read this before you submit something incorrectly. Remember that a properly written press release is great exposure for your law firm on the Internet.