TV/Radio Lawyer Marketing

While marketing your law firm online is critical to growing your client base, it’s also important to remember that using offline marketing methods like TV and radio are still effective, too. But if you’re tired of the traditional route of spending thousands of advertising dollars on TV and radio spots, there are other ways you can gain exposure—often at no cost to you!

The first thing you should do is to look to your local TV and radio stations. Both of these mediums are always looking for story ideas and often need an expert in a subject matter to help fill up their airtime. You could offer your services as a guest speaker to reach all new prospects—in this case everybody wins!

How to get started on a radio talk show

You should contact all of the local radio stations and pitch your idea to them that you can be an expert guest speaker in the field of law you specialize in. If you’re invited on to the show, the radio host will spend some time introducing you to the audience—a perfect time to pitch your services to prospective clients! You can give details like your website address, phone number and tell everyone what you specialize in. Once you’ve been introduced, you can take calls from listeners and answer some of their pending legal questions.

Marketing yourself on TV

Similar to getting started with the radio segment, you can contact your local TV stations and offer to appear as an expert guest speaker. Target those that are most likely to invite a lawyer such as yourself on to talk. Unlike the radio, the TV gives viewers a visual, so dress professionally and practice before making an appearance. It’s the perfect time to tout your services to the general public.

And anytime that you can lecture anywhere as a guest speaker—such as at a local university or at your chamber of commerce—take the opportunity to do so. These are the perfect networking opportunities and they’re also a great pitch to use for potential clients. Just be sure to bring your business cards with you!