Vanity Phone Number Lawyer Marketing

One of the most effective forms of marketing is giving out your firm’s phone number. But unless your phone number happens to be as easy as 1-2-3, it’s likely that it will be quickly forgotten. Most people aren’t sitting there with a pen and paper handy when watching TV or listening to the radio. There are times that people hear your number on the radio while driving and think about calling your firm when they get home. But if your number is not memorable, it’s likely they’ll never call. For these reasons, you should consider getting a vanity phone number—an important marketing tool for any lawyer.

A vanity number is a personalized, toll-free, 1-800 number that is much easier to remember then standard numerical phone numbers. In fact, a recent study was conducted to prove this theory. A vanity number was tested against the exact same number, only shown numerically. Researches determined that the vanity number achieved 14 times the amount of calls than the number that was advertised numerically. That’s because most people could remember the phrase, not a long set of random numbers. Not only is it easy to remember, but it’s more recognizable and most people won’t even need to look up your number—they’ll automatically recall the vanity number and can call right away.

By having a vanity number set up with your law firm, you’re making yourself stand out from the competition. Many lawyers don’t take the time to set up this important marketing tool because they don’t realize the difference it can make. It can also help elevate your brand and position your firm as the expert ‘go-to’ law firm.

Many lawyers find that establishing a vanity phone number is especially helpful when there is a class action lawsuit. You can advertise a simple-to-use phone number and all calls can be routed to exactly where you want them to. Once you’ve established your vanity phone number, make sure that you advertise it in every medium—from your website to TV and radio spots. Your vanity number should be tied directly to your law firm—even including the name of your firm if it’s applicable.